diff --git a/src/content.ts b/src/content.ts
index e6e87704..42627dea 100644
--- a/src/content.ts
+++ b/src/content.ts
@@ -647,12 +647,12 @@ async function sponsorsLookup(id: string) {
             sponsorLookupRetries = 0;
         } else if (response?.status === 404) {
             retryFetch(id);
-        } else if (sponsorLookupRetries < 90 && !recheckStarted) {
+        } else if (sponsorLookupRetries < 15 && !recheckStarted) {
             recheckStarted = true;
 
             //TODO lower when server becomes better (back to 1 second)
             //some error occurred, try again in a second
-            setTimeout(() => sponsorsLookup(id), 5000 + Math.random() * 15000);
+            setTimeout(() => sponsorsLookup(id), 5000 + Math.random() * 15000 + 5000 * sponsorLookupRetries);
 
             sponsorLookupRetries++;
         }