diff --git a/README.md b/README.md
index 7e9681459..892595c93 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# ![logo](https://raw.githubusercontent.com/gorhill/uBlock/master/src/img/browsericons/icon38.png) µBlock
+# ![logo](https://raw.githubusercontent.com/gorhill/uBlock/master/src/img/browsericons/icon38.png) uBlock
[中文](https://github.com/fang5566/uBlock#-%C2%B5block)
pronounce _you-block_ as in "you decide what enters your browser" / see the "µ" as a stylish "u", to emphasize small resource footprint
sorry for the dubious name, we are coders, not marketers
@@ -22,7 +22,7 @@
## Philosophy
-µBlock is not an *ad blocker*; it's a general-purpose blocker. µBlock blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). µBlock [extends](https://github.com/gorhill/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters.
+uBlock is not an *ad blocker*; it's a general-purpose blocker. uBlock blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock [extends](https://github.com/gorhill/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters.
That said, it's important to note that using a blocker is **NOT** [theft](https://twitter.com/LeaVerou/status/518154828166725632). Don't fall for this creepy idea. The _ultimate_ logical consequence of `blocking = theft` is the criminalisation of the inalienable right to privacy.