diff --git a/src/js/pagestore.js b/src/js/pagestore.js
index ea3a42816..429d8bd91 100644
--- a/src/js/pagestore.js
+++ b/src/js/pagestore.js
@@ -485,10 +485,10 @@ PageStore.prototype.injectLargeMediaElementScriptlet = function() {
     µb.contextMenu.update(this.tabId);
 };
 
-PageStore.prototype.temporarilyAllowLargeMediaElements = function() {
+PageStore.prototype.temporarilyAllowLargeMediaElements = function(state) {
     this.largeMediaCount = 0;
     µb.contextMenu.update(this.tabId);
-    this.allowLargeMediaElementsUntil = Date.now() + 86400000;
+    this.allowLargeMediaElementsUntil = state ? Date.now() + 86400000 : 0;
     µb.scriptlets.injectDeep(this.tabId, 'load-large-media-all');
 };
 
diff --git a/src/js/ublock.js b/src/js/ublock.js
index 924802da7..5ad8e8861 100644
--- a/src/js/ublock.js
+++ b/src/js/ublock.js
@@ -493,11 +493,9 @@ var reInvalidHostname = /[^a-z0-9.\-\[\]:]/,
         );
         break;
     case 'no-large-media':
-        if ( details.state === false ) {
-            var pageStore = this.pageStoreFromTabId(details.tabId);
-            if ( pageStore !== null ) {
-                pageStore.temporarilyAllowLargeMediaElements();
-            }
+        var pageStore = this.pageStoreFromTabId(details.tabId);
+        if ( pageStore !== null ) {
+            pageStore.temporarilyAllowLargeMediaElements(!details.state);
         }
         break;
     }