diff --git a/_locales/de/messages.json b/_locales/de/messages.json
index 9e3e8f90c..2aa207b00 100644
--- a/_locales/de/messages.json
+++ b/_locales/de/messages.json
@@ -25,6 +25,10 @@
     },
 
 
+    "popupPowerSwitchInfo": {
+        "message": "click the power button to <br>permanently disable or enable <br>µBlock for the current site",
+        "description": "English (mind the horizontal extent): click the power button to <br>permanently disable or enable <br>µBlock for the current site"
+    },
     "popupBlockedRequestPrompt": {
         "message": "requests blocked",
         "description": "English: requests blocked"
diff --git a/_locales/en/messages.json b/_locales/en/messages.json
index 708677808..0d77e888b 100644
--- a/_locales/en/messages.json
+++ b/_locales/en/messages.json
@@ -25,6 +25,10 @@
     },
 
 
+    "popupPowerSwitchInfo": {
+        "message": "click the power button to <br>permanently disable or enable <br>µBlock for the current site",
+        "description": "English (mind the horizontal extent): click the power button to <br>permanently disable or enable <br>µBlock for the current site"
+    },
     "popupBlockedRequestPrompt": {
         "message": "requests blocked",
         "description": "English: requests blocked"
diff --git a/_locales/fr/messages.json b/_locales/fr/messages.json
index 1642abc7c..1a37e8b52 100644
--- a/_locales/fr/messages.json
+++ b/_locales/fr/messages.json
@@ -25,6 +25,10 @@
     },
 
 
+    "popupPowerSwitchInfo": {
+        "message": "click the power button to <br>permanently disable or enable <br>µBlock for the current site",
+        "description": "English (mind the horizontal extent): click the power button to <br>permanently disable or enable <br>µBlock for the current site"
+    },
     "popupBlockedRequestPrompt": {
         "message": "requêtes bloquées",
         "description": "English: requests blocked"
diff --git a/_locales/ru/messages.json b/_locales/ru/messages.json
index 7ebdc0827..f12ea2aa3 100644
--- a/_locales/ru/messages.json
+++ b/_locales/ru/messages.json
@@ -25,6 +25,10 @@
     },
 
 
+    "popupPowerSwitchInfo": {
+        "message": "click the power button to <br>permanently disable or enable <br>µBlock for the current site",
+        "description": "English (mind the horizontal extent): click the power button to <br>permanently disable or enable <br>µBlock for the current site"
+    },
     "popupBlockedRequestPrompt": {
         "message": "requests blocked",
         "description": "English: requests blocked"
diff --git a/_locales/zh_CN/messages.json b/_locales/zh_CN/messages.json
index 4e8b7d9db..dca67820e 100644
--- a/_locales/zh_CN/messages.json
+++ b/_locales/zh_CN/messages.json
@@ -25,6 +25,10 @@
     },
 
 
+    "popupPowerSwitchInfo": {
+        "message": "click the power button to <br>permanently disable or enable <br>µBlock for the current site",
+        "description": "English (mind the horizontal extent): click the power button to <br>permanently disable or enable <br>µBlock for the current site"
+    },
     "popupBlockedRequestPrompt": {
         "message": "requests blocked",
         "description": "English: requests blocked"
diff --git a/popup.html b/popup.html
index ae126ea98..8f094b105 100644
--- a/popup.html
+++ b/popup.html
@@ -83,7 +83,7 @@ p {
 <h4><a href="dashboard.html" target="_blank" title="Click to open the dashboard">µBlock<span id="version"></span></a></h4>
 <div>
 <p id="switch"><span class="fa">&#xf011;</span></p>
-<p id="switch-hint">click the power button to <br>permanently disable or enable <br>µBlock for the current site</p>
+<p id="switch-hint" data-i18n="popupPowerSwitchInfo"></p>
 <p style="font-size: 16px;" data-i18n="popupBlockedRequestPrompt"></p>
 <p id="stats" data-i18n="popupBlockedOnThisPagePrompt"></p>
 <p id="page-blocked">?</p>